Reducing Our Footprint
These areas are:
FAIR PRICING FOR THE FARMERS
Our aim is to establish direct trade connections with farmers and have all our coffee sourced exclusively on this basis in the near future. Working with larger trading companies helps us achieve this goal, and we already purchase coffee directly from several farms. Our approach allows us to ensure fair pricing for farmers' work, maintain quality standards, and improve their living and welfare conditions. Additionally, we visit these farmers to provide feedback on how they can improve their products. We have already implemented numerous changes at the source, such as using coffee pulp for fertilization and abstaining from pesticides in coffee cultivation.
CO2-NEUTRAL ROASTING PROCESS
The process of roasting coffee requires a substantial amount of energy in order to transform the raw, green beans into the beloved, brown beans that we all know and love. Unfortunately, this process also results in the emission of approximately 5.8 kilograms of CO2 for every 1 kilogram of coffee produced. While we cannot fully compensate for this emission at the source, we have partnered with the Climate Neutral Group to offset it through investment in indirect sources. Specifically, we have committed to investing 9.45 euros per ton of CO2 emissions in efforts to reduce deforestation and protect biodiversity in the Amazon regions of Brazil, Colombia, and Honduras.
SMART PACKAGING SOLUTIONS - END LANDFILL WASTE
The food industry has always prioritized preserving products for human consumption, but our focus is on freshness that doesn't harm the planet while still creating top-quality goods. While the coffee industry has yet to catch up, we've taken steps to ensure our coffee packaging is fully recyclable plastic rather than containing aluminum film. We've also switched to using fully recyclable paper boxes and paper tape for shipping, as well as implementing fully recyclable outer boxes and inner freshness-sealed bags for our retail range.CO2-NEUTRAL SHIPPING
Whenever possible, we utilize DHL Go Green to deliver our webshop packages. Our trusted partner collects all packages on a daily basis using an eco-friendly vehicle fueled by bio-gas. The packages are then transported from their regional hubs utilizing green energy or electric vehicles.
